Alliance Laundry Systems Promotes William Bittner to Vice President of Customer One

RIPON, Wis. – November 21, 2011 –Alliance Laundry Systems, the leading global commercial laundry equipment provider, announced recently that William Bittner has been promoted to Vice President of Customer One, the globalAlliance initiative focused on customer service and satisfaction.

“Bill has been a valuable asset to this organization for many years and his experience with sales and customer relations made him an ideal candidate for this role,” said Mike Schoeb, President and CEO of Alliance Laundry Systems. “I am confident that Bill will be a positive driving force leading Customer One on a global scale.”

Customer One is the cornerstone of Alliance’s customer service strategy. It demonstrates their commitment to maintaining a customer-focused culture by consistently meeting customers’ demands for superior product quality and reliability while providing comprehensive and responsive service. The program ensures best practices in manufacturing, provides essential services and offers continuous training.

Bittner has been with the company for more than 13 years, holding various senior positions. Most recently, Bittner was the National Sales Manager for Speed Queen’s commercial division. He was instrumental in reclaiming Speed Queen’s position as the premium brand in the vended laundry space.  

“I look forward to leading one of Alliance’s most highly regarded programs,” said Bittner. “Putting the customer first is more than a slogan; it is the way we do business.”

Bittner earned a bachelor’s degree in business administration fromWilfridLaurierUniversityinWaterloo,Ontario,Canada. He was recently elected to the Coin Laundry Association's board of directors beginning January 1, 2012.